MONDI: Headquarters Vienna
Graphic Design
Interior Design
App Design&Development
Project Management
Production Supervision
Multidisciplinary team for a diverse, digital and sustainable future
Multidisciplinary team for a diverse, digital and sustainable future
The best teams aren’t homogeneous. They’re a combination of people with different skills and unique ways of tackling problems, who together can drive towards a single goal like nobody’s business. That’s one of the core beliefs of Startaparat, and that’s how we responded to the brief for the redesign of Mondi headquarters in the city centre of Vienna.
Mondi went through rebranding at that time, with the main positioning as leaders in paper and plastic packaging with a focus on sustainability, friendliness and openness which had to be communicated in the new space; it had to be a killer looker but highly functional from architectural perspective, and lastly the solution had to include fresh technology and interactivity.
That’s why we at Staraparat created a multidisciplinary team made of experts; Brigada, architects and interior designers, Responsive Spaces, creative technology experts, with Startaparat as a communication, project management, and budget lead.
Using our methodology and the multidisciplinary team approach to problem-solving was a vital component of this project.
Interior design and brand communication
The result, is the new office areas at Mondi’s headquarters in Vienna, a spatial manifestation of the company’s expertise and dedication to a diverse, digital, sustainable future. The slogan “Sustainable by design: paper where possible, plastic when useful.” was a light motif of the entire project.
Two main focus areas of the headquarters building in Vienna were reinvented. The main lobby on the ground floor – where we redefined the whole space and redesigned the visitor experience to align with the company values and the new identity. And the showroom space on the 17th floor, now a multipurpose space with three main focal points — the welcome desk, the main product presentation point, and the lounge area.
Awarded Mondi products are showcased on dedicated pedestals and in front of a large interactive LED wall, enabling interactive presentation to partners and customers.
The highlight feature is a large installation made of different Mondi materials arranged in a DNA-like sculpture around a column. By implementing green areas, and using recycled materials, we materialized the company’s focus on the importance of sustainability, circular economy and waste reduction in paper and packaging production.
Digital Wall and A Highly Customized App
The showroom on the 17th floor is dominated by a high-resolution digital wall serving as a brand image display, a presentation tool with keynotes, and an interactive product portfolio display. The wall can also be used as a backdrop optimized for video and photoshoots.
The content on the wall is managed by a highly customized app, made exclusively for this project. The seamless transitions from one situation to another are achieved by a tablet remote. The app allows the Mondi team to easily modify brand messages and visuals, and run the entire content on the wall. Editorial control within digital channels is essential to meet the demands of daily business, interactive and, above all, intuitive technology.
The most challenging and complex projects require a multidisciplinary approach.
And we proved once again – when great talents join forces, incredible things happen.
Browse more recent projects