RESPONSIVE SPACES: Where digital world meets physical place
Responsive Spaces Netural’s new startup is working at the intersection of technology and design — offering an integrated view of digital media system design.
You’re probably asking yourself: But what does that mean?
Responsive Spaces stretches the use of digital media, creatively linking it to the physical space. They perform at the crossroads of digital technologies, space & design, and interactive experience.
It means Responsive Spaces is connecting two seemingly opposite or contrary worlds and proving they can actually be complementary, interconnected and interdependent:
digital / analog
machines / nature
technology / emotion
visible world / invisible (hidden) world
action / reaction
input / output
storytelling & storyliving / excellent technical realization
Startaparat was given the opportunity to do the branding for the startup, one that reflects its scope of work and its philosophy.
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