McSHARK: Apple Premium Reseller’s New Look

After the merger, it decided to keep the McShark brand name, and asked the agency for a complete redesign and refreshment of the “older brother”.

McShark, one of the three Austrian Apple Premium Resellers, was taken over by iHaai – another Austrian Apple Premium Reseller – in summer 2014. After the merger, it decided to keep the McShark brand name, and asked the agency for a complete redesign and refreshment of the “older brother”.

iHaai opened it’s first shops in February 2014, and was recognizable for it’s fresh and friendly identity so McShark got a new, lively and modern look, and inherited vivid orange corporate color from iHaai.

The rebranding was completed on November 13th, when the new website (www.mcshark.at) was launched, and the first redesigned McShark shops opened their doors around Austria.

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