Helena Rosandic speaker at the CROMAR congress

Panel discussion: Challenges in the Marketing Practice Today, held during the 24th CROMAR Congress held at the Faculty of Economy, Split, Crotia.

Helena Rosandic, founder and managing director of Startaparat was a guest speaker at the roundtable panel discussion Challenges in the Marketing Practice Today, held during the 24th CROMAR Congress held at the Faculty of Economy, Split, Croatia.

The participants were discussing the top challenges marketers are facing today, from organizational culture, B2B marketing, and shopper marketing. Guest speakers also debated challenges from advances in technology and nonlinear customer journey.

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