Rolling the Dice: The Making of ALICE in BLOCKCHAINS!
The stage was set, the mission was clear, and the energy was high – we had a noble cause to represent. A non-profit, gearing up to champion women’s participation in the tech arenas of blockchain and cryptocurrencies. And boy, we needed a name that would pack a punch!
The stage was set, the mission was clear, and the energy was high – we had a noble cause to represent. A non-profit, gearing up to champion women’s participation in the tech arenas of blockchain and cryptocurrencies. And boy, we needed a name that would pack a punch!
The stage was set, the mission was clear, and the energy was high – we had a noble cause to represent. A non-profit, gearing up to champion women’s participation in the tech arenas of blockchain and cryptocurrencies. And boy, we needed a name that would pack a punch!
Our task was as exhilarating as it was challenging. We were to coin a name reflecting our vision to expand women’s presence in the fintech and blockchain realms through education, equal opportunities, and recognition. A name that would say loud and clear: ‘Ladies, you’re not just welcome, you’re wanted!’
Imagine the scene – a group of beautiful women, each a titan in her field, huddled together, tossing ideas around like a hot potato. Despite their diverse backgrounds, they were united by one common goal: to instigate change and shake things up!
We drafted the strategic route and spun the wheel of creativity.
Amid the swirling brainstorm, Maja Bencic, our main naming consultant and partner of Startaparat Dubai, emerged from the idea haze. Seized by a bolt of inspiration, Maja stepped forward with an unexpected proposal, marrying the realms of fantasy and rock. “What if ‘Alice in Wonderland’ could meet ‘Alice in Chains’?” she suggested. And just like that, another bolt of inspiration struck: ‘Alice in Blockchains’.
What a match! ‘Alice in Wonderland’ echoed the fascinating realm of crypto and fintech our Alices had plunged into, their voyage filled with thrilling and sometimes baffling encounters, just like Alice’s adventures in the surreal wonderland. ‘Alice in Chains’ added the punch we sought, symbolizing our founders’ fierce, transformative, and expressive spirit. Much like the iconic band, our founders were not just seasoned professionals but authentic rockstars, ruling their domains with passion and verve.
Thus, Alice in Blockchains was born! Striking a chord with everyone instantly. A name that was more than just a name – it was a representation of their journey, their struggle, their passion, and their commitment to revolutionizing the world of tech for women.
The triumph of this naming journey? It was more than a title, but the birth of a mission, a movement. A name that had a story to tell, a purpose to fulfil, and a change to bring about. The founders and the women joining as members spontaneously and instantly started calling themselves Alices, as true brand ambassadors.
Alice in Blockchains, ladies and gentlemen, was ready to rock the world of tech!
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