COMPING: A timeless piece of IT
Web Page Tone of Voice Consulting
When it comes to tailoring a core brand strategy, Startaparat knows how to rock the game. We seized the opportunity to join forces with Comping, a seasoned player in the IT industry.
When it comes to tailoring a core brand strategy, Startaparat knows how to rock the game. We seized the opportunity to join forces with Comping, a seasoned player in the IT industry.
Imagine a company that has been around the block, seen it all, and earned its stripes (and probably a good few medals) since 1988. They’ve seen the birth of the internet, ridden the exciting waves of technological evolution, and emerged on the other side as one of the leaders in their field. What a ride!
Our main goal was to distil Comping’s unique journey and ethos into a potent core branding strategy and then express it clearly and effectively in the tone of voice for their webpage.
With our thinking caps on and our creative juices flowing, we dug into Comping’s history, understanding its major milestones, its culture, and most importantly, its love for its clients and their teams. We found ourselves in a tale of continuous adaptation and ‘retro’ coolness that simply doesn’t go out of style. We translated their tale of authenticity and technological prowess into an emotionally appealing narrative.
The webpage’s tone of voice was another creative playground. It had to be as strong and authentic as Comping itself. We aimed to ensure that every visitor could feel Comping’s commitment to top-notch service and passion for people. Then, we gave it the feel of a friendly conversation with a tech guru who’s also a buddy you’d hang out with at a coffee shop. The result? A voice that’s trustworthy, friendly, and always ready to help.
Through a robust core branding strategy and a unique tone of voice, we equipped Comping with the tools to communicate effortlessly their philosophy and values, laying a strong foundation for their entire brand narrative. After all, chasing trends might seem appealing, but nurturing a timeless brand? That’s the real virtue!
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