TAXTRIS: Branding a FinTech Startup

DELIVERABLES Branding
Naming
Visual Identity

Established in the heart of London, Taxtris stands as a forward-thinking startup, sculpting new frontiers in the tax compliance and automation sector for digital assets within the rapidly evolving Web3 economy, primarily powered by its formidable API.

 

Established in the heart of London, Taxtris stands as a forward-thinking startup, sculpting new frontiers in the tax compliance and automation sector for digital assets within the rapidly evolving Web3 economy, primarily powered by its formidable API.

 

Inspired by Tetris’s timeless and vintage appeal, a game that has transcended generations, the name ‘Taxtris’ was born. It perfectly encapsulates the brand’s mission to bring order and simplicity to the intricate puzzle of crypto taxation, much like fitting together Tetris blocks. Concurrently, we secured a catchy web domain that resonates, amplifying the brand’s digital persona.

“We’ve designed a solution that allows end customers to traverse the maze of crypto tax compliance effortlessly. Our aim is to instil a sense of calm in an arena often clouded by complexity,” shares Marko Jukic, the founder of Taxtris.

Embracing the zeitgeist of the digital age while echoing a nostalgic nod to the past, Taxtris mirrors the dynamism and adaptability of tech-savvy individuals and businesses operating in the digital assets sphere. It pulses to the beat of the Web3 economy, emulating the rhythmic tempo of a Tetris game, which served as the spark for its name and visual identity.

Naturally, its visual identity leans on the geometric aesthetics inherent to Tetris, incorporating them into its logo and application design. To prevent confusion, the ‘L’ elements are consciously excluded from the logo, though they feature in other material and application designs.

The chosen colour palette is lively and dynamic, borrowing from the vivid, retro hues of the original Tetris game. Primary colours include cyan, magenta, yellow, black, or white in negative, while secondary colours incorporate red, green, and blue. The typography is modern, sleek, and easily readable, encapsulating the transparency that Taxtris brings to tax compliance.

In essence, Taxtris is a symbol of simplicity, trust, and innovation in the complex and ever-evolving landscape of crypto. Much like Tetris, an ageless game of charm and engrossing strategy that continually draws players back with its fulfilling puzzles, Taxtris seeks to bring this same timeless allure and rewarding challenge to the world of crypto taxation. 

 

 

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