MONDI: EcoSolutions Interactive Tool
Designing Function & Interaction
Startaparat got the task to transform EcoSolutions idea into an interactive tool to help different stakeholders to navigate the possibilities. The approach centers around three actions to optimize packaging choices.
As a planet, we have reached a stage where we can no longer hide from the climate emergency we face in the next 50 years. Drastic change is necessary for our daily and business lives to reduce our environmental impact. That means every single one of us adjusts the way we live and do business.
Mondi has recognized that. Sustainability is embedded in everything they do. As a paper and flexible plastic packaging manufacturer, Mondi is uniquely positioned to find the most sustainable and suitable packaging solutions: paper where possible, plastic when useful.
For many applications, paper packaging is the best choice as it‘s made from a renewable resource and is fully recyclable. It is also a lot stronger than people realize. However, there are applications where plastic solutions provide essential functionality that is difficult to replicate by any other packaging material – such as barrier properties for food or product preservation.
Mondi’s customer-centric approach EcoSolutions comes down to asking the right questions across the value chain to consider the needs of your business, your product, and our planet.
Startaparat got the task to transform EcoSolutions idea into an interactive tool to help different stakeholders to navigate the possibilities. The approach centers around three actions to optimize packaging choices:
– Replace less sustainable products with solutions that help customers fulfill their commitments, following the main principle of paper where possible, plastic when useful.
– Reduce overall environmental footprint and the volume of raw material used through design, operational efficiency, and raw material choices.
– Recycle by developing fit-for-purpose paper and plastic packaging solutions that are designed for recycling.
We have designed the experience so that each informative segment is engaging, easy to understand, and realistic.
The EcoSolutions Interactive Tool is used on different fairs, business gatherings, and for internal usages. It comes in several forms and sizes, for big screens, used by many people simply as an informative tool, and sales team tablet version with a more explanatory guided interactive experience.
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