SPARK PUBLICITY: Sato Tap Microsite – Japan Launch
We have been working closely with PR agency Spark Publicity and developed a micro-site for the product launch in Tokyo.
SATO, LIXIL Group Corporation’s social business aims to solve water, sanitation, and hygiene problems by providing affordable and easy-to-install sanitation systems to local communities around the world. It has introduced its new handwashing solution called the ‘SATO Tap’ in Tokyo, Japan, this week.
Startaparat’s Dubia office has been working closely with their PR agency Spark Publicity and has developed a micro-site for the product launch in Tokyo.
SATO Tap design consists of a plastic base with a nozzle that can be fitted with widely available plastic bottles. It is compact and can be used both within the home and as a handwashing station at public facilities.
The unique design ensures minimal contact between the user and the tap, thereby reducing the spread of disease, while the trickle action minimizes water use, meaning fewer refills while maintaining a solid flow of water.
The first SATO Taps will be manufactured in India and will be made available for partners in September 2020, with the ramp-up of production and retail availability through early 2021.
LIXIL is also working to establish other licensing partners to expand to other markets in Africa.
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