Need to Rethink “Employer Brand”?

Do you know why employees chose you as their employer? Do you keep track of how they feel about working for you? What they like and dislike? And would they recommend you to someone else?

Do you know why employees chose you as their employer? Do you keep track of how they feel about working for you? What they like and dislike? And would they recommend you to someone else?

If you do, then you probably realize the importance of managing your employer brand, through creating and communicating the value you give to the employees.

Every organization is a consumer brand but is also an employer brand. Employee experiences, perceptions of practices, values of the company, and overall reputation acquired throughout the years all build your employer brand.
Today, when talents can choose between multiple options and create their conditions, employers – more than ever – need to present the companies in a way that will attract the right talent, and keep their employees happy and engaged.

Working on your employer brand consciously, rather than letting it be self-created, helps you attract the right people and guide employee experience and engagement. Your most influential brand ambassadors will be your employees: happy and proud to tell people about their work environment.

Our team of experienced communications and HR consultants helps clients to build unique and relevant employer brands, whether it’s through internal workshops, creating employer brand strategies or executing projects.

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