VERDURA: The name for Dubai’s Mediterranean Magic
The first stage of the task was to take the owner’s vision and carve out the right name. So we looked at the Mediterranean and what it truly is. It is charming, colorful, full of tastes, aromas, and flavors.
If you want to have an authentic Mediterranean experience in Dubai, your go-to-place is Verdura. The home of exquisite Mediterranean and Levantine cuisine where you can discover an array of delicious dishes fusing the best from Italy, Greece, Turkey, Cyprus, and the Levant.
Verdura’s branding story begins with us, more accurately, with our Dubai’s office creative director and partner Maja Bencic. The client needed help in translating his business idea into a recognizable brand – a name, visual identity, and interior design.
The first stage of the task was to take the owner’s vision and carve out the right name. So we looked at the Mediterranean and what it truly is. It is charming, colorful, full of tastes, aromas, and flavors. It is the sea and the sun, fresh air, the untouched nature, and the music – full of life, yet so essential and genuine. These truths led us to a singular conclusion, one that oriented all our work— VERDURA. There’s an innate strength that radiates from the pure word “verdura.”
The etymology of the word explains it all: verde = “green” + -ura = “-ness”. It is recognizable in the entire Mediterranean, and even further as a word for vegetable or green, greens, greenness.
It is healthy, fresh, and natural.
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