UNDABOT: Unfolding the Untold Story
Our final strategy and storytelling reinvigorated the company culture, reminding one and all why they’re doing what they’re doing.
Authenticity. It’s best when it’s real.
When reorienting a brand and clarifying its core reason for being, companies are too often satisfied with a shallow exploration, settling on empty cliches when they should be seeking the real concept they’re sincere about and deeply committed to.
We had the chance to help set a communication strategy and re-tell the story for a brilliant web and app development agency – Undabot. Being in business for 4 years, working for clients all over Europe, successfully finishing project after project, they could never find time to ask themselves: What do we stand for? or How do people perceive us?
However, when you dig a bit deeper, you discover the “everyone” is made up of the same (or similar) values and that employees “know” why they work there. Our task was to find that truth, that is (not) so obvious to everyone.
After an extensive briefing, de-briefing, and our consultants’ desk work, we did a Deep- Dive Day in Undabot. Deep Dive Day one of the most valuable tools we employ when we need to find the truth and the company’s untold story. Each Deep Dive Day is highly customized, depending on the problem that we need to solve and on the specifics of the company. In Undabot we had a different set of activates (group and individual) and talks with: the owners, the management board, and with a number of randomly picked employees (covering all departments, gender, and age groups).
The process of re-writing the Undabots story was transformative. For the client but also for our team. Their story was there all the time and they lived it. Every group had the same perception, which rarely happens. Undabot’s story was authentic — resonating and truly differentiating.
Our final strategy and storytelling reinvigorated the company culture, reminding one and all why they’re doing what they’re doing.
The strategy and storytelling documents are considered a business secret, so we can’t display a case study. However, as a visible “product” we have developed the company’s main brand voice, slogan, and copywriting for all communication materials.
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