BRUKETA&WHAT?: The Story of Startaparat’s Mommy
Social Media Campaign
Croatian for Beginners – Numerous German words had entered Croatian language during the history, describing customs and habits that we share, but many Austrians don´t seem to be aware of this.
In 2013 Croatia became the new EU member. Around the same time, a joint Austrian-Croatian agency opened in Vienna by a rather strange name – Bruketa&Zinic OM. Bruketa&Zinic OM Wien was the predecessor of Startaparat.
The new team Netural and Bruketa&Zinic OM fit together perfectly – Croatia and Austria have belonged to the same cultural and social circle for centuries. Numerous words had entered the Croatian language during the history, describing customs and habits that we share. But Austrians don´t seem to be aware of this. So we decided to remind them of the similarities and created a humorous campaign.
The campaign got noticed and reported by numerous Austrian and International press, creating great WOM for the new agency.
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